16 - Villino Ruggeri

The brilliant pharmaceutical industrialist Oreste Ruggeri is known for having developed new and particularly effective propaganda techniques for his time. Among other things, he decided to use ceramic artefacts to advertise his pills for anemia. Majolica were special gifts for the best sellers and the most loyal buyers. To make the most of it, Ruggeri wanted to modernize the Pesaro majolica tradition and so he decided to reopen an abandoned factory and formed a group of young people who he trained in the workshops in Pesaro. The factory adopted the O.Ruggeri brand and it was marked in blue on the back of plates and vases. Sometimes the R was modified with floral themes. In fact, if at the beginning it was the Pre-Raphaelite art that dominated Ruggeri ceramics, towards the beginning of the 20th century the influence of the Art Nouveau style was more evident, certainly learned during his trips to Paris. His products were at the Universal Exhibition in Paris in 1900 and it is said that not a single piece returned to Pesaro.

The factory closed in 1903, and since 1901 Ruggeri was dedicating himself to the construction of the villa near the sea which had, like the other houses we have already mentioned, the taste of creating a home inspired by a style shared at a national and international level. To create the majolica frame that decorates the main entrance he relied on the Molaroni factory.